Let's face it, OFWGKTA are huge right now...
I sort of wish I would've payed more attention to them sooner. I remember the Earl video, thought it was pretty sick, but just kind of moved on and forgot about it.
Recently, the frontman of the group, Tyler, the Creator, released this video.
Wicked. The lyrics are clever, the video is top notch, and his personality is hypnotic.